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The buy cycle has changed. It’s no longer about your sales cycle; it’s the buyer who controls the process.
Marketing and sales must adapt to this new process to accelerate growth while keeping costs in line. Only 4 – 7 leads out of 100 that interact with your company will buy now. What happens to the rest? Sales teams ignore 70% – 80% of the leads sent to them. Yet companies with lead nurturing in place had a 45% higher return on lead generation investments.
During this session, I’ll give you 5 tactics that will help you change your current process to synch marketing and sales goals, and generate higher returns.
By shifting marketing and sales to align with the buy cycle, you’ll receive a higher return in lead generation investments and a reduction in sales and marketing costs.