It’s no longer any surprise that BDA is being used across the globe to support and transform business strategies.

Each year sees new investment to manage and harness the value of data of all types and forms that could be relevant to drive business value – a sign of continuing interest and increased opportunity.

As one of the four pillars of IDC’s 3rd Platform technologies, BDA represents the ability to leverage massive streams of structured and unstructured information for business value and an opportunity to find insight in new and emerging types of information constructions. How will you take advantage of this opportunity?

BDA definitely presents a number of challenges related to its complexity, heterogeneity, and immensity. Many of these novel challenges necessitate rethinking various aspects of information processing philosophy, data management platforms, and computing methodologies in business.

Beyond the technology issues, turning BDA into a business machine also raises several strategic questions related to everything from business use cases, data management strategies, and in-house BDA systems to cloud-based data partnerships, return on investment, and nurturing a data-centric company culture.

Attendees will enjoy an exclusive meeting ground for the exchange of knowledge about big data and related technologies with peers from around Europe and in every industry vertical.

From topics like smart cities and bioinformatics to acquisition/mining and forming data narratives – experts and newcomers alike will share their experiences and network their organizations to make the most of coming generations of big data management platforms, systems, and products.

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