First Line Software, a premier provider of custom software development services, announced today that it has been chosen by ClickSquared, a global provider of cross-channel marketing software and services, as a strategic technology partner. By selecting First Line, ClickSquared gains access to both recognized application development capabilities and First Line’s position as a trusted, global reseller.

As a technology partner, First Line goes beyond the scope of traditional outsourcing. In addition to assisting ClickSquared in the development of its groundbreaking cloud-based Cross Channel Marketing Hub, First Line will also act as a reseller and implementation partner to help the company open up new overseas markets.

The First Line development and consulting team for ClickSquared is spearheaded by recognized expert in data-driven marketing technology Konstantin Polukhin. A 20-year industry veteran, Konstantin is intimately familiar with the lifecycle and technologies for implementing enterprise marketing and data mining applications. Konstantin has contributed to the development of some of today’s industry leading products, and has also founded several companies in the field that have successfully delivered marketing technology solutions for some of the world’s most prominent brands, including American Express, Capital One, Merck, Reader’s Digest, Nordstrom, Kohl’s, and others.

“As we began development of the Hub, we knew we needed to quickly expand the R&D team to bring the Hub to market in the desired timeframe,” said Dan Smith, senior vice president, marketing, ClickSquared. “Moreover, we were looking for a partner that had a deep understanding of the subject matter. The experience that Konstantin and his team brought to the project helped us to significantly accelerate our development effort.”

“ClickSquared’s SaaS Cross Channel Marketing Hub is taking enterprise-class campaign management to a new level, and we are extremely excited to be part of the effort,” said Konstantin Polukhin, managing partner, First Line Software. “As a company, we are passionate about providing services that deliver tangible, quantifiable value to clients, and this philosophy is at the core of ClickSquared’s offering as well, which is one of the reasons our relationship has been extremely productive. By expanding our relationship to become a reseller, we are redoubling our commitment to ClickSquared’s success in the marketplace.”