Fluido Raises New Funding Round Led by Norvestia Growth Equity

Fluido, the Finnish cloud services consulting company, raised a 3.3M Euro funding round, led by Norvestia Growth Equity with participation from Salesforce Ventures.

The investment will support the continued international expansion of Fluido as a leading Nordic Salesforce partner.

Fluido, which was established in Finland in 2009, is Salesforce Platinum Consulting Partner with revenues of approximately EUR 8 million in 2015. Fluido helps Salesforce customers implement Salesforce CRM solutions and tailors apps into state-of-the-art customer experience management solutions.

Fluido’s customers include both large listed enterprises and growth-oriented SMEs in various sectors in all Nordic countries. Fluido’s headquarters are in Espoo, Finland and the customers are served locally from the offices in Stockholm, Oslo, and Copenhagen.

”Fluido is an excellent example of Finnish know-how, which is also highly regarded abroad. Fluido has successfully helped its customers utilize cloud services flexibly and efficiently. With Salesforce’s and Norvestia’s investment Fluido can continue its strong growth in Finland and abroad”,

comments Juha Mikkola, Head of Growth Equity at Norvestia.

”Salesforce is a global leader in CRM and has the world’s leading enterprise cloud ecosystem. Being a Salesforce Platinum Consulting Partner has helped us grow our cloud consulting business significantly in the Nordics. With this new investments from Norvestia and Salesforce Ventures, we will be able to take our Nordic growth story to the next level,”

says Fluido’s CEO Kai Mäkelä.

Norvestia

Norvestia Oyj is a publicly listed investment company. Norvestia’s twofold investment strategy consists of market investments and growth equity. Growth equity investments are made in Nordic unlisted companies, growth-oriented listed companies and private equity funds.

The target of Norvestia’s growth equity investment activities is to be an active investor together with other main owners, and increase the value of the target company.

Investments are long-term and no strict time limit are set for exits. In addition to Fluido, Norvestia’s growth equity portfolio consists of Coronaria Hoitoketju, Idean Enterprises, Aste Helsinki and Polystar Instruments. In addition, the company has investments in private equity funds.

Fluido

Finnish company Fluido Oy is a leading Nordic Salesforce expert whose customers include both large listed enterprises and growth-oriented SMEs in various sectors.

Fluido offers consulting and development services tailored for customer needs and organizes Salesforce training. The company’s competitive advantages include expertise, customer orientation and agility.

The company’s revenue for 2015 was EUR 8 million. Fluido’s customers include both large listed enterprises and growth-oriented SMEs in various sectors in all Nordic countries.

Fluido’s headquarters are in Espoo, Finland, with additional offices in Denmark, Norway, Slovakia and Sweden. The company employs over 80 people in total.

Salesforce Ventures

Salesforce Ventures—Salesforce’s corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways.

Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives.

With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model.

Salesforce has invested in more than 150 enterprise cloud startups since 2009.

Source: Fluido
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