“Depth of agile development expertise aligns with emerging agile digital marketing requirements”

First Line Software, a leading provider of custom software development and technology enablement services, announced today that it has been listed in Gartner’s Cool Vendors in Application Services, 2015 report, published by Susan Tan, Laura McLellan, Patrick J. Sullivan, Kris Doering, Gilbert van der Heiden, on April 6, 2015.

First Line Software is an application service provider that uses agile in their development and offers services to help marketers understand, develop and implement agile marketing techniques. Agile marketing focuses on providing a continuous flow of value to the customer, while minimizing project risks and increasing return on investment. The agile marketing process is iterative, allowing for short marketing experiments, frequent feedback and the ability to react quickly – all critical to digital marketing.

“We believe our inclusion in the Gartner Cool Vendor category of Application Services validates our readiness for expanding our footprint into this rapidly emerging category of agile marketing services. Marketers are under increasing pressure to contribute to, and document, their continuous impact on sales and revenue growth”,

said Nick Puntikov, President, First Line Software.

“The team at First Line Software possesses the right mix of core technical expertise and consulting capabilities that companies rely on to confidently enter unfamiliar territory such as agile digital marketing.”

As a company, First Line Software has evolved from simply taking on core development projects to partnering with clients and advising them from ideation to planning to implementation – to build solutions that help them accelerate growth and increase profits. The expertise we possess in agile development further strengthens our position in the marketplace as a top application service provider. We feel the recognition by Gartner confirms our reputation for producing top quality products and increasing velocity of execution.

About First Line Software

First Line Software is a premiere provider of custom software development, technology enablement services and value-add consulting in cloud computing, data management, digital media and marketing, and enterprise content management. Headquartered in the US, First Line operates software development centers across Russia and employs 350 staff globally. Our team and company culture is centered around subject matter expertise, technical excellence, consulting capabilities and proven methodologies, with a strong focus on Agile.

The company has been recognized with multiple annual rankings and awards by the International Association of Outsourcing Professionals (IAOP), Global Services, and Scrum, Inc. Mostly recently, research firm Gartner included First Line in their first ever Market Guide for Technology Integrators (2014) and the Cool Vendor in Applications Services 2015 Report. We are also active members in Object Management Group and Industrial Internet Consortium.

First Line has global clients across North America, Europe and Asia, including Tupperware, Bonnier Group, Dell Software, InnerWorkings, and others.