The startup was present at the expo with its own exhibition stand. The ISSE is the West Coast’s largest and most influential beauty event accessible exclusively to licensed beauty professionals, students and instructors, and hosting nearly 40,000 attendees.

Some 350 top international beauty brands represented their products at the expo, which offered 150 educational classes, live stage performances from top industry icons, and hair, nail and barber competitions. ISSE Long Beach is an essential stop for beauty professionals who wish to keep abreast of the latest trends and to advance their careers.