On October 11, IBA Group conducted a workshop for the banking sector in Kiev, Ukraine. Aimed at demonstrating new opportunities of business process optimization and efficiency improvement, the event focused on scoring models and data mining.

At the workshop, representatives of IBA Ukraine and IBA Minsk demonstrated a number of statistical methods based on IBM SPSS Modeller. The participants were able to evaluate the operability of specialized tools for statistical analysis.

IBA Group presented its success stories with detailed description of the company’s approaches, analysis of the problems that emerged during the projects, and demonstration of practical methods of statistical tools usage.

In addition, IBA Group explained how to build scoring models to evaluate effectiveness of marketing campaigns, co-marketing, and cross-selling programs.