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Think with Google regularly offers insights that marketers can use to create better campaigns to reach more of their customers. By looking at data straight from the search giant itself, you can better make choices that will get you results faster without having to invest as much money or other resources. The latest Google research looks [...]

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The fourth quarter is always the busiest for e-commerce businesses, with the biggest sales and more consumers than the year prior turning to the web and mobile devices to complete their holiday shopping. This year proves no different, according to the latest holiday sales forecast, which estimates that nearly half (47%) of consumers will shop [...]

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Small businesses continue to put security as their main priority when selecting a cloud storage provider, yet many continue to risk their security by choosing free solutions, according to a new survey from analyst firm Clutch. According to the survey, which polled almost 300 small and medium businesses who use at least one cloud storage [...]

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Smartphones will bring VR to the mainstream, but engagement and margin will remain a challenge. The gurus at Juniper Research have forecast that there will be “nearly 60 million smartphone VR headsets shipped in 2021, an increase of around 240% on an expected 16.8 million this year.” However, we’re told that the lower price of [...]

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Forrester predicts the key developments in cloud technology that will shape the industry in 2017. Cloud computing has been the most exciting and disruptive force in the tech market in the last decade – and it will continue to disrupt traditional computing models at least through 2020. Starting in 2017, large enterprises will move to [...]

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Even though seven out of 10 organisations have at least one application in the cloud today, adoption continues to go up, according to the latest verdict from IDG Enterprise. The survey, which polled 925 respondents and was conducted among the audiences of six of the company’s brands, including CIO, InfoWorld and ComputerWorld, shows interesting comparisons [...]

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In today’s hyperconnected age, brands and publishers alike have new opportunities to interact with their audiences, but they also face new challenges. Increasingly, they compete with not only direct competitors, but literally everyone when it comes to reaching and engaging users on social media. Once more, they’re forced to rely on social platforms driving a [...]

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Non-IT business leaders are still yet to fully understand the benefits of Big Data and the wider impact on their organisation, despite new research showing that it has become fully embedded in Australian business life so that it is no longer considered “hype”. According to research by recruitment firm Robert Half, while Big Data is [...]

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The US needs to move more of its women into tech jobs over the next decade, says a report. That’ll help the women, and it will also help the economy. Despite efforts to increase diversity in tech, women’s share of computing jobs in the US could be even smaller by 2025 than it is today. [...]

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Blockchain, augmented reality, Internet of Things (IoT), and voice interfaces will have big business implications. Augmented reality will become a shopping paradise, webpages will start to give way to screen-less voice interactions, blockchain technology will create a business worth $10 billion, and the Internet of Things will save $1 trillion a year by 2022. Those [...]

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