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The marketing strategy is closely linked to the sales strategy which has at it’s core the subscription billing method.

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Red Herring today announced that Zemanta has been recognized as is a recipient of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

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In September last year, Zemanta was picked by the largest venture capital funds as one of the 6 most promising technology start-ups in Europe.

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The Serbian IT market has been growing rapidly and is projected to continue to expand in the coming years. A recent research study from IDC estimates that the Serbian IT market grew 18.3% year-on-year in 2007 to exceed $568 million, and could reach $646 million this year.

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Showing signs of maturity, the Slovenian IT services market is expected to surpass $290 million in 2007, a jump of just over 10% from 2006. The increasingly technology-dependent economy will fuel IT services uptake at the same time privatization forces organizations to modernize both their IT infrastructure and business processes.

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The Macedonian IT market is expected to soar over 40% in 2007 to almost $121 million, largely due to massive government investment in the education sector. According to a recent study by IDC, rapid growth of the Macedonian IT market is expected to continue over the coming years.

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Croatia’s IT services market in 2009 decreased 7.2% year on year in U.S. dollar terms, to total nearly $394 million – the first annual drop since IDC began tracking this market.

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EDUSOFT signed a contract with the General secretariat of the Government of Republic of Macedonia for the development and implementation of finance-accounting software.

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