What Big Data Means Today and How to Position Effectively

Start: October 4, 2016

Gartner’s original prediction that the term “Big Data” would become meaningless by 2020 was actually a bit off – it’s largely useless already for differentiating products and solutions in most areas today, and customers are hearing identical terminology with little meaning or differentiation from most vendors in the space.

This webinar will talk about what the term has come to mean today, where it should still be used, and where it should not.

Discussion Topics:

  • Where is “Big Data” irrelevant as a differentiating term today.
  • What does “Big Data” really mean to buying organizations today.
  • How can I message and position my “Big Data” product or solution effectively.


CATEGORY: Events, Webinars

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