Uptick in real-time analytics, transformation of green IT and cross platform messaging are among the top market trends observed by practice leads at DataArt, a custom software development firm that builds advanced solutions for select industries. Domain experts across Cloud, Financial Services, Healthcare, Green Tech, Mobile and Travel shared their predictions based on customer feedback and industry research of this year’s major areas of growth and concentration for enterprise development. These include:

Real-time analytics joins big cloud family: With150% cloud-related client growth in 2011, DataArt expects 2012 to be the year of the “Big Cloud Family”. Members include Cloud, Mobile, Embedded, Big Data and Data Analytics which are concurrently accelerating in evolution and popularity. Real-time analytics was formerly an outsider as tools were not productized in contrast with those designed for cloud technologies. However, this year presents a potential shift as industries and consumers realize the vast benefits from simplified decision making to deepened transparency. Availability will broaden, underpinning projects related to Big Data, Data Analytics and Social Web Mining.

Personalized travel: 65% of DataArt’s travel clients requested mobile and social media applications in 2011. This year, companies will tap into additional creative strategies, experimenting with burgeoning engagement channels to create a personalized experience for the end traveler. Savvy start-ups are pressuring larger enterprises for access to invaluable data previously locked. Facilitators like Facebook and Twitter have opened the information floodgates, users want more and large legacy companies struggle to change at pace.
Hosted services maturation: Last year, DataArt saw theconsumerisation of mobile platforms spur a web-based products explosion. Cloud hosted services have set the stage for continued momentum. Highly availability Infrastructure as Service platforms will remain the preferred hosting solution for Mobile Application and Services enabling application scalability, rapid deployment, faster ROI and predictable cost. Cross-platform messaging systems providing two way on-demand device-aware messaging capabilities will also support cloud based systems for targeted advertising and other engagement initiatives.

Clinical data transparency: The industry demand for data sharing improvement will be a high priority for healthcare IT solution providers. Health Information Exchange organizations will be tasked to provide safer and more timely access to clinical data to advance coordination of care, support real-time decision making and provide data to identify high risk groups/individuals and support analysis of doctor’s performance.

Transformation of Clean Tech and Embedded markets: Green energy popularity has steadily grown and became more affordable due to the mass production of formerly customized solutions. With increasing availability of System on Chip (SoC) solutions and with growing support of development community energy saving and monitoring solutions are moving from a luxury to common household practice. In the embedded world, manufacturers of SoC will continue to promote their solutions to the development community, particularly for home automation and energy monitoring solutions. The support is available in form of subsidized development boards, better access to technical documentation, tutorials, wiki and community driven content. Many of recent developments are focused around removing the boundaries between hardware and software that would help develop better-integrated solutions and apply modern software development practices in the world of embedded solutions and inspire software developers to explore embedded systems.

New generation of market data providers: From the financial sector, DataArt anticipates technology spend will continue to be influenced by regulations in credit risk and capital management, presenting the range of challenges exclusive to the financial services industry. A new generation of market data providers requiring development initiatives in OTC and complex derivatives will emerge, driving the need for real-time applications. There will also be an increased push toward the cloud, particularly towards public cloud and PaaS providers along with upturn in interest in mobile tablet applications.