The Changing Dynamics for Data Management

Start: June 6, 2017

The information age is finally living up to its full potential. No longer is data a business driver, but along with the people that use it, an absolute necessity. Remarkably, at the same time, organizations have lost control of data management – business users now dictate what, where, how and when data is created and utilized. Successful organizations are realizing that they shouldn’t “control” data, but instead enable users to maximize its benefits. Technology vendors can assist organizations down this path.

Discussion Topics:

  • The real challenges organizations face in managing data.
  • How to sell solutions that assist organizations in enabling data users, instead of controlling data.
  • How to quit selling data management technologies and what to offer instead.

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