First Line Software, a leading provider of custom software development and technology enablement services, announced on the October 16 that it has been listed as a representative vendor in Gartner’s recent first-ever Market Guide for Marketing Technology Integrators.

Driven by the proliferation of big data analytics, cloud, mobility and social integration, marketing is fast becoming a major mover in IT purchasing. This trend led Gartner to predicting back in 2012 that by 2017, CMOs will spend more on IT than CIOs.

According to Gartner,

“Today, many marketing organizations lack the maturity to address the substantial technical challenges they face.

Consequently, marketers need skilled technical professionals to help them define and execute marketing strategies. Often, they turn to marketing technology integrators to bridge technical hurdles such as consolidating and integrating data, orchestrating and automating experiences in sequence, or optimizing customer experiences over time.”

Gartner defines marketing technology integrators as professional service firms that work with marketing organizations to build, implement and integrate marketing infrastructure, as well as Web and mobile applications and digital experiences for engaging with their audiences across paid, earned and owned channels.

In the Market Guide, First Line was featured as a representative vendor in the broader category of web development and system integration firms that have moved “up the stack” to focus on end-user applications, Web and mobile experiences to fulfill the needs of digital marketing initiatives.

“We are proud of our inclusion as a representative vendor in the Gartner Market Guide, and believe it validates our investment in strategic competencies like digital marketing, e-commerce, cloud, big data, and mobility,”

said Nick Puntikov, President, First Line Software.

“In today’s hypercompetitive market, customers often need to integrate a variety of fragmented channel solutions into a coherent marketing architecture, and to consolidate and glean the most value out of their data, – and those are exactly our sweet spots. First Line has a proven track record of putting together unique cross-domain teams capable of tackling non-trivial challenges and delivering industrial grade, transformational programs.”

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About First Line Software

First Line Software is a premier provider of custom software development and technology enablement services, with a focus on digital marketing, e-commerce, mobility, cloud, wearables, and enterprise content management. First Line provides recognized expert services to companies in North America, Europe and Asia, including Dell, Bonnier Group, and Tupperware.

Headquartered in Singapore, First Line has sales and project support presence in the US and the EU, and operates multiple software development centers in Eastern Europe.