IT Companies Lay Out the Welcome Mat

Russia is not the first stop on the map for outsourcing. Compared to India, Russians are too expensive – and too inventive – which is why the majority of their good ideas require someone else to implement them.

Some technical inventions that make life simpler start out by making the life of their inventor easier. Nikolai Abkairov is a prime example. The computer programmer from the Moscow exurb of Zelenograd was simply annoyed by the traffic he encountered on his way to work in the Russian capital. While others opted to take the train, but Abkairov decided to start working from home, collaborating with Ramu Sunkara and Bhaskar Roy, two Americans of Indian descent, who were planning on leaving U.S. software giant Oracle.

In early 2007, after nine months of development, the prototype for a company that became known as Qik was finally finished. The program was aimed at increasing the functionality of mobile telephones. It enables mobile phones owners to upload videos and to make them accessible to friends. The app, which is now also available for video phones and chats, is now used by more than 10 million users around the world. The start-up of had a meteoric rise, and in January 2011, the company was purchased by Skype for $121 million.

Today, Qik employs 50 programmers in Zelenograd . Graduates of the National Research University of Electronic Technology, which is also located there are in the envious position of having an excellent prospective employer just around the corner.

The best part of this success story from the point of view from Russia’s IT sector is that Qik’s success is proving that Russian companies can compete in the global market with having to relocate to the West. Nevertheless, Qik’s success is dependent on an American company in Silicon Valley, where two dozen employees take care of marketing and sales. Without the business acumen of its partners overseas the project would have been doomed from the start, said the famously tight-lipped Abkairov in his only interview, with zelenograd.ru. “I would have never taken such a huge risk alone. I’m not that courageous.”

Until now, Russia has been known more for talented programmers than business savvy, but more and more Russia-based IT companies are finding commercial success. Moscow-based software manufacturer Abbyy has become known for its text recognition program FineReader and its electronic dictionary Lingvo. At this year’s CeBIT, a major international trade fair for the IT industry, Abbyy focused on business solutions, as well as document and data capturing.

The most successful international Russian IT company is without question Kaspersky Lab, which produces anti-virus software. Its earnings totaled $612 million dollars last year alone – a 14 percent increase over 2010 and a 57 percent increase over 2009. And 80 percent of this revenue came from abroad.

Three other industry heavyweights have concentrated their efforts in the Russian-speaking realm: Russian search giant Yandex, and social networking sites Vkontakte and Odnoklassniki.

Nevertheless, IT market growth within is not yet significant. In the words of Yevgeny Kaspersky, Russia produces “a great deal of qualified specialists, but precious few successful businesses.”

Partially as a result, an increasing amount of start-ups are being tailored for the international markets right from the beginning. Alexander Galitsky, co-founder and manager of the Russian venture fund Almaz Capital, believes that Russia’s greatest advantage lies in the “excellent programming institutions,” which provide their students with a first-class education, training software developers to be able to tackle complex problems. “Solving difficult problems, analytics, large quantities of data and algorithms are all areas where Russia can compete on a global scale. Those are traits once can expect when working with Russians,” Galitsky said.

Galitsky proves his point by comparing two popular smartphone games. According to him, the more popular “Angry Birds,” from the Finnish Rovio Entertainment Studios, is not nearly as challenging as the similarly popular “Cut The Rope” from the Moscow-based ZeptoLab. “’Cut The Rope’ has a completely different intellectual level,” and it is precisely this intellectual ambition that gets in the way of the Russian programmers.

Ten years ago, many felt that Russia could be the first choice for IT outsourcing from the West, said Georgy Pachikov, head of Moscow-based Parallel Graphics. But, said Pachikov, “Our programmers see a piece of software and think to themselves, ‘I can do better than that.’ In outsourcing, you have to stick to the regulations, which require a certain amount of discipline.

Parallel Graphics conducts most of its business abroad, with Boeing and Airbus. According to Pachikov, the interest in domestic business is minimal. “The possible savings potential generated by our software is not worth the extremely large state operating costs. That is the difference between an extensive and intensive economy.”

A better situation for Russian firms is collaboration with Western companies, according to Alexander Vovkula, the technical director of Parallel Graphics. “If the customer is not sure what they want, then welcome to Russia,” he said.

Source: Russoft
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