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Turnover in the service market for IT outsourcing grows in 2011 to $ 313.2 billion. This represents growth of 6.9 percent compared to 2010. Until 2015 the market is growing on average by 4.6 percent. Gartner predicts that.
According to Gartner research, involving 47 major IT outsourcers were involved, 62 percent of respondents this year plan to further grow revenues. This is done by new investments in IT outsoucers in cloud computing, energy facilities and a ‘as a service’ offering. More than 60 percent of respondents said food to invest in new cloud and SaaSas technologies.
At least half of the IT outsourcers to invest 2 to 5 percent of their turnover in marketing. That is a lot, because normally 1 to 3 percent of the budget spent it. But there is still spent more on sales activities. About two thirds of the IT outsourcers will invest this year more than 6 percent of total revenue in sales activities.