Marketing BPO: Opportunities and Techniques for Increasing Efficiency in the Marketing Supply Chain

Start: May 16, 2012 12:00 pm

Marketing is critical to unlocking new markets and revenue streams. But in today’s economy, even a modest marketing budget can be difficult to swing. How can BP outsourcers market effectively without making an impossible investment?

This webinar will explore how BPO is transforming the marketing operation. This lively discussion will look at how BPO creates opportunities for effective investment while lowering the total cost of the marketing supply chain.

A market overview will profile the latest trends in marketing BPO, covering the following topics:

  • Understanding the opportunity for outsourcing while aligning with marketing agenda
  • Delivering increased efficiency without affecting quality or service
  • Reducing the overall total cost of ownership of the marketing supply chain

Featured Expert Speakers:

  • Frank Olivieri, President and COO, Marketing Solutions, Williams Lea
  • Matt Swain, Associate Director, Document Outsourcing, InfoTrends

This interactive webinar will provide the tools and information outsourcers need to market cost-effectively in the BPO space.


CATEGORY: Events, Webinars

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