Why Outsourcers Should Outsource Demand Generation

Start: May 30, 2013 2:00 pm

For companies trying to sell complex technology solutions, particularly those providing any type of IT or Business Process outsourcing services, building an effective demand generation system is highly time-consuming process – and that’s if you have already done it before.

For already overwhelmed sales or marketing leaders getting it right the first time can be a very long and expensive learning curve.

Here are just a few of the interdependent components that must be stood up or created in order to be successful at consistently creating leads and moving those opportunities into a sales process.

  • Marketing Automation Platform (integration, testing and customization)
  • Website enhancements – keyword research and SEO, lead call to actions, opt-in and engagement forms
  • Content Creation – blogging, webinars, white papers
  • Social Media – Network development and engagement, monitoring, content sharing and syndication
  • Lead Research and Qualification – personal contact and dialogue to advance qualify each lead

When do these services make sense?

  • When It’s Time to Start Thinking About Hiring Your First Sales Team or Expanding an Existing Team
  • Prior to Making Your Next Venture Capital / Private Equity Pitch
  • When You Need Dedicated Support to Launch a New Offering
  • For Outsourcers Ready To Break Into New Markets
  • Before Hiring Yet Another Sales Leader or adding any More Reps to Your Team
  • When Your Revenues Have Plateaued
  • If You Simply Don’t Have a Lead Gen Model That’s Getting it Done

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