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DataArt today announces its membership in the OpenTravel Alliance, a travel industry standards body focused on the creation of electronic message structures to facilitate communication between the disparate systems in the global travel industry. The not-for-profit consortium is comprised of leading cross-industry global organizations advancing a unified structure for electronic transmissions beyond the current XML practices.
DataArt has worked extensively with implementing OpenTravel specifications and accompanies fellow organizations across travel, tourism and hospitality to identify solutions that meet electronic distribution supply chain challenges. Enterprises are currently facing operational barriers with an influx of disparate communication and data deliverly networks hampering exchanges across travel industry sectors. Members will collaborate to develop a flexible specification framework, improving suppliers and distributors’ communication channels, enhancing productivity, profitability and driving quality engagements for customers, partners and industry affiliates.
“We’re always pleased when respected technology providers join OpenTravel,” says Valyn Perini, CEO of OpenTravel. “Our main goal is to increase the relevance of our specification and extend its reach. DataArt can provide OpenTravel valuable input based on its client needs and implementation, while enhancing the value of our scheme to the travel industry at large.”
Recent work within travel and hospitality has positioned DataArt as an experienced and trusted provider of distribution solutions to the travel industry. In 2011, DataArt was selected as dedicated engineering partner to VacationRoost, a leading U.S.-based vacation rental and service provider with an online booking inventory of over 150,000 professionally managed vacation rentals, to expand its in-house technology efforts. This year, DataArt also worked with Digital Visitor, an award-winning social media agency, to complete its third-generation Visitor Review application, “VR3.”
“DataArt is committed to supporting the open standards community which is directly aligned with many of our travel industry clients’ interoperability needs,” said Greg Abbott, Senior Vice President of Travel and Hospitality at DataArt. “Along with our fellow members, we look forward to upholding the exchange model and assisting to forge open specifications and future methodologies.”