Kharkov, September 30, 2010 – DataArt, a high-end software development company with headquarters in New York and R&D centers in Eastern Europe, has completed development of a new mobile banking and payments platform for Plastyc, Inc. DataArt’s expertise in the mobile technologies industry was critical for building the kind of dynamic user experiences and functionality Plastyc required.

DataArt built a mobile-optimized website for WAP 2.0-compatible mobile web browsers for users to access Plastyc’s mobile services regardless of mobile device or service provider. DataArt integrated the site with the Mobile Device Browser File to automatically detect browser and screen size specifications of each user’s device, and redirect them to a distinct optimized website. Additionally, DataArt used the ASP.NET MVC 2.0 web application framework to add multiple user interfaces as needed, allowing the platform to adapt to the changing mobile industry.

“Mobile is a relatively uncharted area for banking and payments, and with this project, DataArt’s expertise developing applications for new smartphones and mobile operating systems was a real necessity,” said Justin Surman, Plastyc CTO.  “Their skilled development resources and QA and test engineers were able to leverage knowledge from past projects to build a state-of-the-art, flexible and dynamic mobile banking and payments system.”

DataArt has worked with Plastyc on a number of development projects since 2006, including the back-end systems for Plastyc’s iBankUp prepaid card portal.

“Plastyc’s use of device- and carrier-agnostic technologies for this new platform is a great example of the company’s philosophy to make mobile banking available to a wider audience,” said Eugene Goland, President of DataArt.  “Our development teams enjoy the challenging nature of working with a company leading the way in such a dynamic field.”

About DataArt

DataArt is a high-end software engineering firm with industry-specific expertise in financial technology, online travel, telecom and media sectors. The company specializes in enterprise application development, system integration and business automation tools. In 2006-2010, DataArt has been named one of the world’s top and fastest growing providers by BusinessWeek, Global Services 100, IAOP and Inc. Headquartered in New York City, DataArt runs four R&D centers in Russia and the Ukraine, and maintains offices in London, UK.

About Plastyc

Plastyc, Inc., established in 2006, is a privately held U.S. corporation focused on responsible payment-enabling for a new generation of consumers. Since then, it has become the leading independent provider of youth payment services in the United States, and has expanded rapidly to serve students and working adults with more efficient and lower cost prepaid products.