Discussion Topics:

• What UX design is, and how leading companies use it for competitive advantage
• How the practice of UX design is evolving to meet requirements for mobile and social
• Pragmatic approaches that organizations can adopt to best meet evolving UX requirements

Many organizations now realize that a high-quality user experience (UX) can provide competitive business advantage.

Enterprises are adopting the technologies and practices pioneered by leading consumer Web properties (e.g., Amazon, Google and Facebook).

The challenge is that the Web is evolving toward social and mobile, which means designers must stretch further, to cover these new bases.

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