At the end of this June ELKO Grupa JSC (ELKO Group), leading wholesaler of IT products and components in Eastern Europe and Latvia has concluded agreement with perspective cooperation partner Microsoft Ireland Operations Limited. Through this important agreement ELKO Group has obtained rights to begin actually new direction of its activity: the sale of computer software not only in package with computers (as until now) but also separately. Along with the concluding of this agreement ELKO Group plans include substantial expanding of its activity in the field of software product sale offering new Microsoft products for customers.

Till now ELKO Group has distributed Microsoft OEM (original equipment manufacturer) production intended for sale only in package with new computers in Baltic countries, Slovenia, Romania and Slovakia. With this new agreement ELKO Group gets also rights to distribute Microsoft FG (finished goods) products: licenses of companies (Open License, Open Value), retail products (Full Packaged Products) and licenses with special allowances for education institutions (School Agreement). The concluded agreement allows distributing of above mentioned products not just in Latvia but also in other member countries of the European Union.

Along with concluding of this agreement ELKO Group begins to develop its activity also in the sale of software products expanding the choice of offered products with products of Microsoft which are very urgent at the moment of economical crisis and varying the possibilities of its licensing. So customers will get possibility to obtain full choice of Microsoft software.
Concluding this agreement ELKO Group has increased its competence in the trade of Microsoft products and customers will have possibility to get more qualitative consultations about Microsoft products which will be more satisfying for business needs of specific customer and about possibilities of its advantageous purchasing.

“ELKO Group is strong Latvian company acknowledged as solid and important cooperation partner in all region of Eastern Europe having good reputation and branched distribution channels. The concluded agreement is good basis for attracting of new customers and increased choice possibilities for consumers in Latvia and other European countries,” Daiga Trumpe evaluates, manager of business development and marketing, Microsoft Latvia.

Ilgonis Inspeters, distribution manager of company ELKO Group, commented signed distribution agreement saying: “The concluding of this agreement is important step in long term work between companies ELKO Group and Microsoft allowing to expand and improve offering provided for our customers. We appreciate confidence of the globally leading software developer and are sure that the expanding of this collaboration will give additional benefices for both companies and also for our customers.”