One of the leading wholesalers of IT products and components in Eastern Europe and the largest Latvian company ELKO Grupa JSC (ELKO Group) has become the authorized distributor for navigation equipment manufacturer Mio in the Baltic countries.

To offer a more varied range of personal navigation equipment to customers and more competitive prices, which are provided by the status of official product distributor, the new supplier Mio – one of the world’s leading manufacturers of navigation equipment – has joined TomTom, which is a present navigation equipment partner of the company ELKO Group. ELKO Group is very satisfied with and proud of the co-operation commenced and is certain that Mio will establish a stable place in the market, taking into account its popularity and strong position in the Eastern European market.

„Mio Technology has decided to appoint ELKO Group as a new authorized distributor for its products in Baltic countries. We found ELKO Group as a very professional and experienced distributor with long history and strong position in the region. Mio needs an active and stable distributor in the time of challenge that all market participants can feel right now. ELKO’s know-how and local market knowledge is essential for Mio business in the region. Last but not least is channel coverage that guarantees wide distribution. We are sure that with Mio CEE office support ELKO Group will become one of the most important distributors in CEE region very soon helping Mio in achieving business goals,” said Mariusz Manowski, Country Director Poland & Baltic states.

With the commencement of this co-operation, ELKO Group offers its customers auto navigation products that are among the most in-demand products at the beginning of the summer. Presently, ELKO Group offers the market the 2 most popular models, Moov 330 and Moov 580, but in July there will be another 2 brand new models on sale. Mio products differ from those of other manufacturers of navigation equipment in several functions: faster GPS signal reception (GPS Instant Fix), the ability to enter an address with an additional letter for a house/block (for example, Maskavas 240a), planning of economical routes (economical routing), displaying the most essential information and hiding the less important (clear view), the ability to mark the most interesting places via route, text or voice (capture view), as well as others.