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A new wave of computing tools and applications – illustrated by examples ranging from Wikipedia to MySpace to blogs – has grown in popularity during the past five years, and is now reaching “mainstream” status in some parts of society. More important, it is now being investigated and adopted by CIO’s and senior executive in large, pragmatic Business organizations as a way of reaching new markets, increasing revenues and profits, increasing productivity and effectiveness of its employees, and many other benefits.
“Enterprise 2.0” is the term now used to describe Business-Oriented adoption and implementation of technologies, Business strategies and cultural practices that were originally focused on informal networking activities among consumers, students, and teenagers.
But most organizations believe that the technologies of Enterprise 2.0 are less important than the Business strategies that need to be reexamined and updated.
Enterprise 2.0 is a “strategic” issue: it requires senior corporate executives – including the CIO and senior IT Managers – to rethink basic assumptions about their Business, their customers, their suppliers, their work-force, their revenue models, and the day-to-day processes by which they carry out their Business.
This seminar is designed to help attendees understand the importance and impact of Enterprise 2.0 from both a Business and technology viewpoint.