Working in non-consumer markets, many companies limit themselves to attempting to satisfy the needs of particular market segment – the concept which is based on the underestimating of demands of the current market situation which makes the company’s ability to accommodate the commitment to what works best for the end-customer mandatory. That is, to deviate away from looking for guaranteed results from marketing efforts and put work into advertising through potential marketing efforts is as important as to offer the most advanced and sophisticated technical solution.

Decades of IT management, business process outsourcing expertise and knowledge specific to Ukrainian market helps Miratech exercise customer-centric approach in tailoring solutions to whatever strategic and business goals of its clientele are. However, unlike its competitors, Miratech is aware of the fact that technology alone wouldn’t make sales happen – given the multiplicity of the business objectives and the bound-to drivers its customer may or may not have when buying a solution. Given this, any advertisement (be it a full fledge article in a tech magazine or a short web placement) lets Miratech business reach out to the target audience in unique ways – what remains common is that they aim not to persuade the potential customers to buy products or services that Miratech sells, but rather to inform the audience on their availability.

To date, Miratech offers and promotes services in the Ukrainian market that are key to EDB product line. Apart from being a state-of-the-art and time proved solution used to support banking infrastructure worldwide since long, EDB outsourcing for banks and insurance can let Ukrainian small and medium-sized companies start saving money right away – without having to worry about technical aspects of this process. Taking into consideration the fact that the reference catalogue “The banks of Ukraine, CIS and the Baltic States, 2009” is one of the most prominent Ukrainian look-up printed medium with Miratech logo on its spine this year, we are sure it will help the right people find the right partner for their businesses.