Comarch has been included in the recent Forrester research report entitled “Now Tech: Loyalty Marketing, Q4 2018”. Forrester selected providers based on market presence, the functionalities of their solutions and services offered. Analysts identified three key segments in the loyalty marketing landscape, based on the reported revenues the vendors generate from their loyalty marketing business and capabilities.

In total, Forrester listed just 36 vendors that vary by size, capability, geography and vertical market focus. Comarch has been positioned among mid-size players ($25 million to $75 million in revenue) and hybrid loyalty solutions vendors.

The company believe its inclusion in this Forrester report proves  Comarch significant and strong position in loyalty marketing. Comarch focuses on pushing loyalty strategy for top enterprise brands beyond the usual points and discounts approaches. Forrester appreciated Comarch not only for the technology deployed, but also for the comprehensive loyalty services provided for recognized companies – says Radosław Zep, Product Manager of Loyalty & Marketing solutions.

Comarch delivers end-to-end loyalty solutions that support the entire customer interaction lifecycle. The comany provide advanced technology and professional services to address the broadest spectrum of loyalty requirements, from strategy to campaign and program management, customer engagement, loyalty measurement and analytics.