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Transformation: one of the more overused terms in the short history of IT. But as we work our way through the worst economic slump in recent memory, transformation takes on a real meaning. Think of the changes leaders face: customers and employees, demographically and geographically dispersed, creating new ways of doing business; myriad cloud-based or other lighter, fit-to-purpose delivery models available; and of course, fiscal and regulatory pressures not seen in decades.
These trends and others are combining to make technology more ubiquitous and core to all domains of the business, not just the cow paths of old. Thus, leaders outside IT need to engage more inside IT. And as the clouds of recession begin to lift, these stakeholders want to move faster. This time, the need for transformation is real.
But it’s also a time for some soul searching in IT, a time to learn from past lessons and create a better way. Forrester calls this new mandate business technology (BT), where every business activity is enabled by technology and every technology decision hinges on a business need. But like you, we’re asked to make BT more than a name change, to bring the concept down from the ether and into reality.
At this Event, we’ll help each of the roles we serve lead the shift from IT to BT, but we’ll do so in pragmatic, no-nonsense terms. We’ll break the transformation into five interrelated efforts:
Each of these efforts represents both challenge and immense opportunity. Addressing them collectively rather than independently will help IT resurge and ultimately will enable the BT transformation to take root. At IT Forum 2010, we’ll help you accelerate that journey.
Actionable Advice Tailored To Your Role
IT Forum is Forrester’s annual flagship event designed to help IT professionals tackle shared matters like the interrelated efforts we just introduced. As always, we will address these through the eyes of each of the 10 roles the Event serves.
We’ll offer dedicated tracks for each of these 10 roles, categorizing the sessions by the initiatives that will help you lead the shift from IT to BT.
Clients and Forum attendees turn to Forrester for credible and actionable advice. This Forum is designed to deliver just that, so its sessions will include:
Other Benefits Of Attending