Many companies look to carry-out some form of competitive price analysis to see how their own pricing and product choice compares to their main rivals. These same companies also execute sales projection forecasting, yet very few combine these strategic key business planning activities. A failure to have an integrated pricing and sales and revenue forecasting capability can mean that many businesses are missing opportunities to maximize their growth and revenue potential, especially in today’s difficult and fast moving market conditions.

In this webinar Noha Tohamy of AMR Research will discuss how consumer products businesses need to react on the current market conditions. Speakers from Symphony Metreo and Lixto will then present best practices and a practical guide for companies to benefit from the integration of competitive online pricing with in-house pricing solutions. In conclusion, Noha will give an overview on the potential benefits and challenges of integrated processes for competitive online & in-house pricing

Speakers:

Noha Tohamy, Vice President of Research – AMR Research

Marcus Herzog, Managing Director R&D, Product Management & Marketing, Lixto Software

Hilen Amin, Senior Vice President EMEA at Symphony Metreo