

Forget digital business – it’s the digital society that is quickly emerging – blending the physical and the virtual worlds. It’s affecting not only our business models and how we work, but how we live and interact. Technology is not only changing the way people interact; the relationship between people and technology itself is changing. More than ever, technology is part of our identity. It’s time to rethink a few things. What does our digital identity look like? Do terms such as “user” and “designer” still make sense? How do we function with skill and in comfort in the digital society? And who is responsible when the machines mess up?
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