Mary Brandon, Vice President of Marketing at SoftServe Inc., a leading global provider of proven high quality software development, testing and consulting, held a practical marketing session for MBA students of Lviv Business School (LvBS). The 4-hour training session was conducted on November 12, 2010, as a part of the Associate Module of the MBA program focused on the understanding of leadership in the global context and its role in the development of society.

SoftServe’s VP of Marketing shared her experience of more than 25 years of building success in highly competitive entrepreneurial and corporate environments and spoke about the marketing methods and tools that proved to be efficient in her successful career. Mary Brandon presented the latest marketing trends in the U.S., B2B market and defined the role of a Marketing Vice President in a global company today. The training concluded with a dynamic questions and answers session.

“I was honored to be asked to share my marketing knowledge and experience with the LvBS MBA students. Although there were some cultural differences, the basics of marketing easily cross over to all countries and cultures,” said Mary Brandon.” “I hope I inspired someone to believe in their vision and take risks to achieve their marketing goals and that the students enjoyed the day as much as I did.”

In addition to the training session held for MBA students, there will be a shorter podcast of the presentation available on the website of LvBS for those who are interested.