Comarch became partner of the Maximising Customer Loyalty & Profitability conference, which will be held between the 21th-24th of May 2012 in Radisson Blu Hotel, Berlin, Germany. Visit Telecoms IQ’s 2nd Maximising Customer Loyalty & Profitability conference and learn how to develop profitable customer loyalty programmes and establish strategies to increase the value of your customers.

In addition, meet Comarch and don’t miss our presentation – May the 23th, at 10:30 am. Comarch’s expert Bartosz Demczuk, Consulting Director of CRM & Marketing solutions, will lead a presentation entitled ‘ROI and loyalty – where is the thin red line?’

The main issues of this presentation are:

• Our customer decision trees – how to build & implement models that will helps us to manage more efficient with the same budget
• How to avoid overinvestments – when it’s time to say good bay to our customer
• Weapons of mass communication – BTL vs customer feedback

What about loyalty software – do we really need it?

Comarch is a world leading provider of IT solutions, which enables running effective and unique loyalty programs of varied scale. Comarch Loyalty Management, which belongs to the Comarch CRM & Marketing, is ranked as one of the most advanced loyalty systems in the world. Our solution supports the management of loyalty programs in such companies as: BP, Leroy Merlin, Heineken, Grupa Żywiec, Alma, X5 Retail Group, Loyalty Partners Vostok (Malina Program), S7 Airlines, OKKO, JetBlue Airways.