The word outsourcing in the United States has become somewhat of a “dirty” word in political circles and among many in the public who fear that companies are forsaking their own workers for greener pastures of profit oversees. Companies that expand their operations in different countries are simply part of a historical economic shift toward globalization and free trade. Some companies have distribution centers around the world that allow individuals, through a method called hybrid marketing, to tie into their systems of distribution and personally “outsource” to not only expand the company’s revenue base but to let the smart entrepreneur expand globally as well.

People are looking for products with the highest quality possible at the most reasonable price. The internet age has made the world smaller in many ways but products still have to be manufactured like in decades past. Competition in a global economy is very good in the long term because it forces even the biggest giants of business to cut wasteful spending, streamline operations, be more imaginative, and ultimately be more successful.

For the individual entrepreneur who wants to find a way to reach a worldwide market “outsourcing,” that is, looking for sources of business outside of one’s own immediate locale are not easy to find, but they do exist.

Franchising has traditionally been a way to create wealth, but the risks are often high and the complexities can be a little overwhelming. Hybrid marketing, on the other hand, uses franchising principles to help the budding entrepreneur expand into markets that could never be reached through traditional methods.

We now live in a virtual world where people from around the world can order products online and do business solely via the internet. Outsourcing is the result of companies needing to compete in the global marketplace. For individuals who want to do the same there is only one obstacle: the limitation that you yourself create. Help yourself, help create business in the United States, and help people from around the world to do the same.