PAC Extends Presence in Brazil to Drive Latin American Business

Sao Paulo is the latest location in PAC’s continued global expansion strategy and a vital part of the company’s approach to deliver direct coverage to its rapidly expanding partner and customer base in the Latin American region.

Sao Paulo, Brazil – February 17, 2009 - Pierre Audoin Consultants (PAC) announced today that it has extended its presence to include direct representation in Sao Paulo, Brazil, reflecting the company’s long’term investment in Brazil and the broader Latin American region.

The Sao Paulo operation is a natural outgrowth of the Brazil and Latin America-based consulting work that PAC has delivered for years across its global network of 17 offices. It is also complementary to the 2008 announcement of the new partnership with Trends Consulting in South America, which covers the ICT market in Argentina, Chile, Uruguay, Bolivia and Paraguay.

According to PAC research, Brazil is the largest and the most stable market of the “BRIC” countries. Total Software and IT Services spending in Brazil reached more than Ђ10.2B in 2008, ahead of China (Ђ9.7B), Russia (Ђ6B) and India (Ђ5.4B), and accounts for around 49% of the total LATAM market.

In terms of growth, our Q4 2008 research forecasts a solid 6 to 7% in 2009 in terms of the total Brazilian IT market, a remarkable level considering the difficult economic climate worldwide. The outsourcing sector is forecast to grow by 12% while the total Software and IT Services market is expected to reach 10% growth in 2009. After 2009, the Brazilian market will return to faster growth rates as witnessed prior to the economic meltdown. In late March, PAC will publish an updated growth estimate.

“A local presence in Brazil and Latin America is not only fundamental to helping our clients but also essential to the methodology that sets PAC apart from other IT market research firms and gives us deep insight into the local market structure through face-to-face interviews and bottom-up methodology that are the corner stone of all that we do,” says Jean-Christian “JC” Jung, SVP Consulting Services and PAC board member.

PAC has named Ruy Mendes, 20-year industry veteran, to represent PAC in the region. In his new position, Mendes will take PAC’s Brazil and LATAM operations to the next level and help vendors take advantage of key market opportunities. In addition to managing the company’s research, he will leverage regional expertise to expand its strategic consulting capabilities in the country.

PAC Brazil offers custom research, consulting and go-to-market solutions in addition to the SITSI® program of off-the-shelf research. For more information about PAC’s services in Brazil, please direct all queries to Ruy Mendes at +55 (11) 3170 3134 or by email at

About Pierre Audoin Consultants (PAC):

PAC is a global market research and strategic consulting firm for the Software and IT Services Industry (SITSI). PAC helps IT vendors, CIOs, consultancies and investment firms by delivering analysis and advice to address a range of growth, technology, financial and operational issues.

Our 30+-year heritage in Europe – combined with our US presence and worldwide resources – forms the foundation of our ability to deliver in-depth knowledge of local IT markets, anywhere. We employ structured methodologies – undertaking thousands of annual face-to-face interviews on both the buy and sell side of the market, as well as a bottom-up, top-down approach – to leverage our research effectively.

PAC publishes a wide range of off-the-shelf and customized market reports -including our best-selling SITSI® program – in addition to our suite of strategic consulting and market planning services. Over 160 professionals in 16 offices -across all continents – are delivering the insight that can make a difference to your business.

For more information on our company, please visit our website at

For more information about the article or PAC’s worldwide presence, please contact:


Jean-Christian “JC” Jung
SVP Consulting Services
Tel: +1 646 277 7252

Press Contact:

Shelly Wills
Group Marketing Coordinator
Tel: +44 (0) 20 7251 2810

Source: PAC

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