Pet Product, the largest Romanian network of stores on the retail and distribution market of food, products and accessories for pets, has been transferred the entire business on Charisma ERP information system. Pet Product owns a network of 23 stores under Animax brand, three warehouses and a market share of about 10%, being one of the few Romanian companies that have the power to compete with multinationals.

The decision to change the current information system with a solution able to monitor properly the company’s financial and accounting, retail and distribution activities, under conditions that would ensure an effective control of the business and operations and flow optimization, has led to an extremely competitive selection process.

“We had to choose between a software update on SQL platform or search for a solution able to provide the home comforts we needed. We chose the latter. Charisma ERP solution was seen the last moment – at that time we already knew what facilities should provide a true ERP solution for our needs. What convinced us? During the solution presentation we began sentences and TotalSoft team completed them – this was the chemistry necessary for a successful relationship” states Mr. Cristian Pop, President and CEO at Pet Product.

Implementing Charisma according to Pet Product specifications meant choosing the necessary modules for both the back office (accounting, finance, procurement, foreign trade, inventory, sales, assets, budgets, business intelligence, fleet management, logistics etc.) as well as the front-office (retail, sales force automation, warehouse management), all in a single database and able to respond with timely and accurate information to all requests.

The major impact of the Charisma implementation was first of all the switching to the online functioning of all stores and accessing real time information on sales, order status or inventory of over 5,000 products in each store. It was also forecasted that Internet connection interruptions might occur, case in which all the stations would go off-line while making replications automatically at the time connection returns, thus continuing the company’s work smoothly.

A component considered to be the “ace in the sleeve” that was delivered by TotalSoft, is the business intelligence solution, namely Charisma Analyzer. Its great advantage is, according to Pet Product president, the ease and speed reports and statistics generation. The automation of internal reports, conducting in-depth analysis and the creation of charts on different criteria (the largest store sales, best-selling product, the most effective agent etc.) made analysis and reporting activities become more complex and less time consuming.