Retail companies are going to increasingly invest in their technologies, which could lead them to turn to providers of IT outsourcing in London.

Research by IDC Retail Insights predicts that mobile technology will be increasingly incorporated within the self-service model.

Among the projects that firms could turn to IT outsourcing in London providers to work on are methods of ordering out-of-stock products through mobiles and mobile self service.

Ivano Ortis, research director at IDC Retail Insights, emphasises the importance of companies using ICT to connect with their customers.

He says: “Retailers should consider the adoption model of immersive shopping technologies as a path from traditional retailing to omnichannel shopping.”

Among the technologies IDC explores are self-scanning systems, wireless technologies and radio frequency identification for consumer-facing applications.

The growing importance of smartphones was recently highlighted by PC Advisor associate editor Rosemary Hattersley, who stated that IT outsourcing in London users have benefited from these advances.