Ukrainian software outsourcing company Softheme revises marketing strategy and focuses on mid-size IT companies based in the USA and UK.

Softheme LLC, a Ukrainian software outsourcing company, today disclosed their revised marketing strategy with the focus on providing software outsourcing services to the mid-size IT companies from the USA and UK. The company reviewed and defined their segmentation, target group, positioning, value proposition, and the differentiators.

“From the very inception of Softheme, we have been providing services to companies of different size – startups, mid-size businesses, and IT departments of large technology corporations – mostly engaged in either web and application development or development and marketing of software products. Yet, mid-size IT companies have always been the most influential on our business. Following from our experience supported by knowledge of latest software technologies and trends, deep expertise in business and application domains from our portfolio, good level of English, and proven approach to project management, we have defined the target group of companies which will benefit the most from partnering with Softheme.”

“We believe that successful working with and profound knowledge of the mid-size IT business sector is our advantage and what best differentiates us from other outsourcing companies. We know the structure, needs and expectations of this business probably better than anyone else, and have the worked-out model of collaborating with such enterprises,” explains Softheme CEO Vadim Sharko.
 Softheme underlines that the target market geography selection is also the matter of the company’s proven experience. Within the past years Softheme has served as a reliable overseas and nearshore partner for numerous customers from the USA and UK.

“Due to our experience we have a wealth of knowledge of these regions’ cultures and peculiarities of doing business with the clients based in the USA and UK. As far as the distance factor, we have streamlined our communication so that to be constantly connected with the customer’s on-site team and keep them informed about the work progress,” states Irina Tsulaia, Softheme COO.

According to Softheme, with the new marketing strategy the direction of the company’s interest comes down to the areas in the most demand including custom software development and maintenance, web applications development and testing, iPhone development, software product development, and remote system administration; with CRM, ERP, document management, security, data recovery solutions, integration with third-party open-source applications, e-commerce and social networks being the core application domains of the company.

“Serving as a partner for mid-size IT companies, what we provide is best value for the money: broad expertise, proven experience, custom-tailored customer service, optimized operations, no sales offices abroad, and continuous communication over the Internet. That’s why we say, Softheme is Your Partner Team,” sums up Mr. Sharko.