SoftServe Inc. provided consulting and support implementation of Microsoft Bing technologies for the development of OBOZ.ua search services.

OBOZ.ua, a popular Ukrainian Internet portal, recently decided to utilize the new Bing search technologies from Microsoft Corp. The potential of Bing functionalities and the simplicity of their adaption to specific technical and business needs became the main pro arguments in favor of Microsoft technologies.

“Cooperation with Microsoft in the sphere of Internet services is extremely beneficial to us. Within recent years, Microsoft has been actively investing in new Internet technologies and it is ready to share the acquired know-how with its partners. Bing is rapidly changing the situation on the international search market, and I am assured that Ukraine will not become an exception. By taking a correct step and placing our stake on Bing today, we will beat many of our competitors tomorrow”, said Albert Feldman, editor-in-chief, OBOZ.ua Holding.

Yaroslav Popov, the Business Development Manager at SoftServe, notes that: “The Bing program interface (API) is very user-friendly and offers a lot of useful functionalities. Webmasters will be able to adapt Bing search to their own websites features very quickly and with maximal result. When we launched the OBOZ.ua project, we implemented the existing functionality in a relatively short time and created a basis for future project development. I rest assured that the flexibility of customization and extensive functional potential will prompt many Internet professionals and regular users to explore Bing advantages more closely.”

“To date, Bing is probably the most promising Internet search engine, winning more and more adherents due to its innovation and user-friendliness. At present, we are working on the newest functions, and in a short time, Ukrainian users will be able to assess all advantages of Bing search technologies”, emphasized Oleksandr Oriekhov, the DPE Lead at Microsoft Ukraine.