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Chief customer officers and heads of customer experience believe that only 50% of the projects they oversee involve technology. CIOs and IT leaders believe it is closer to 80%. Both agree that the range of technologies that can be brought to bear to face the challenge is wide.
Some technologies are more impactful than others, and some are more tactical than others in how they are utilized. This webinar discusses the options available and how to determine the most strategic, and then provides the Gartner view of which matter most.