This year was the seventh time that the Committee of Experts of Superbrands Hungary has conferred the Superbrands awards. The Business Superbrand is a recognition of brands which can serve as an example to those participants in the Hungarian market that would like to develop their brand strategy.

The Business Superbrand 2011 award has a special value for VT-SOFT Software Ltd., as being selected from more than 3,000 companies, by independent and acknowledged industry experts who have recognized the success of the VT-SOFT brand on the Hungarian market.

“We are really proud that the VT-SOFT brand received this highly appreciated business trademark, as this proves the success of our branding efforts on the market. – said Johanna Both, marketing leader of VT-SOFT Ltd. – As one of the biggest HR software developer companies in Hungary we believe that we can serve as a good example with our high-end products, customer-oriented services and professionalism. Thanks for the stable financial background our results were shaping well achieving 50% increase in license sales last year, meaning that we are growing together with our customers”.

About the Business Superbrands Programme

In addition to the Superbrands programme, which has been operating in Hungary for seven years, the Business Superbrands programme, which has had a significant role in the international market for years, started for the first time in Hungary in 2008. Business Superbrands introduces the most excellent brands of the business sector (B2B); i.e., Hungarian companies or brands that primarily serve enterprises and organisations, and not consumers.

The list which is presented to the committee is compiled based on the Dun&Bradstreet database, also taking the suggestions of the most significant national professional organisations and associations into consideration. The list includes approximately 3,000 brands/companies: national companies with the largest profits, as well as smaller companies which have been suggested by industry chambers, associations and professional organisations from certain sectors, and which are regarded as excellent companies in business life.