Thursday, September 10, 2009 – 1 PM EDT (10:00 AM PDT)

Chris Sherman, Search Engine Land

If you’re considering outsourcing some or all of your search marketing, it’s important to carefully weigh the pros and cons of keeping your efforts in-house vs. working with outside service providers.

On one hand, specialized search marketing agencies must keep up with the latest changes and trends and have the specialized knowledge needed to create highly successful campaigns. On the other hand, working with an outside firm involves cost and coordination issues that should be carefully considered before making a decision to delegate your search marketing efforts.

In this webcast, search authority Chris Sherman will discuss the pros and cons of outsourcing, and give you the latest tips on how to select the most appropriate – and best-qualified – search partner, should outsourcing prove to be a good option for you.

He’ll walk you through the various options and give you a check-list of requirements and questions to ask – to help you find what you need to maximize your search marketing efforts.
You’ll learn about:

• Establishing your business and marketing goals to help make the decision
• Assessing your in-house talent, resources and tools
• Don’t forget training – it can never stop
• Assessing agency pros and cons
• Outsourcing risks vs. rewards

Chris Sherman is the Executive Editor of Search Engine Land and co-chair of the Search Marketing Expo conference series. He has been covering search since 1994 and is recognized internationally for his expertise.