Winner Automotive is a leading car dealership in the Ukraine and official reseller of Ford, Jaguar, Land Rover, Volvo and Porsche vehicles. Due to the current extremely challenging and competitive market situation, Winner required a new transparent and easy to use CRM system that would optimize and standardize sales and marketing processes.

With S&T Ukraine as implementation partner, and after thorough research of the functionalities of the solutions available in the Ukrainian IT market, Microsoft Dynamics CRM was chosen as the most appropriate solution. Next, a step-by-step description of the sales and workflow processes was developed upon which the S&T experts could base the implementation for each sales unit.

The many benefits Winner Automotive got from the CRM implementation include:

• Standardization of the sales process
• Implementation of a reporting system based on corporate templates based on CRM data
• Basic data about sales managers’ activities are synchronized and centralized
• Management has access to data about company activities with a range of analytical cuts
• Time spent on the processing of client requests is optimized
• Important marketing tasks are automated: e.g. notification to clients about new models and programs, client surveys etc.
• CRM remote access functionality make data available for external users
• Data from sales units and service units are merged in the system

S&T also implemented and updated other IT services in conjunction with the CRM project. These included a corporate mailing system, a data storage system, a centralized back-up and restore service for the CRM system, an update of the database management and a secure remote access system based on Microsoft ISA Server. About 50 corporate users from 6 different units now use the CRM system. More than 14,000 records logging previous contacts with clients were imported into the CRM system from the old applications. The S&T project for Winner Automotive is the first ever implementation of the Microsoft Dynamics CRM in the Ukrainian automotive industry.