Creation of OnMobile Czech Republic subsidiary to support growing RBT deployments in the region.

OnMobile Global Limited, a global leader in telecom value-added services (VAS), today announced a partnership with O2, theleading telecommunications operator in the Czech Republic, to replace its current legacy Ring Back Tone (RBT) platform with an OnMobile managed services solution.

As part of this engagement, O2 Czech Republic’s and O2 Slovak Republic’s existing RBT user base has been migrated onto the OnMobile managed services platform.   Going forward, OnMobile will also manage the RBT promotion and marketing campaigns to the over six and a half million subscriber base of O2 in Czech Republic and Slovakia.

The RBT solution is part of a range of tools which enable subscribers to communicate with callers by replacing their regular ring back tone with a song of their choice or customised ring back tones for individual callers

As part of the deal OnMobile has also created a local subsidiary, OnMobile Czech Republic.  The subsidiary will be staffed with local personnel supported by OnMobile Global Operations in Bangalore, India and Paris, France.

OnMobile, an RBT pioneer and market leader, was chosen as the preferred partner owing to their innovative suite of RBT features, which include search and discovery options and storefronts. OnMobile possesses the most tested technology in RBT, having been part of massive global deployments in this space.

When speaking about the partnership, Daniel Vondráček, Senior Marketing Manager-Content services said:

“When we were looking to outsource our RBT service we chose OnMobile because of their feature-rich solution, powerful business analytics and campaign management capabilities.  OnMobile have a deep understanding of the market and a hands-on approach, crucial considerations when you outsource any part of your offering. Importantly the deal will allow us to free-up internal technical and marketing resources to focus on in-house strategic projects.”

Ignacio Martin Velasco, Vice President Europe at OnMobile, said:

“Driven by end consumer’s demand for high quality applications and content, the VAS market is exciting and challenging in equal measures.  The consumer behaviour for RBT services has undergone a revolution over the last few years and subscriptions have increased exponentially.RBT has a place as one of the most significant services available to Telecom Operators to leverage revenue streams and empower consumers to personalise their phone profiles.  We are delighted to be working closely with O2Czech Republic to develop the RBT services offered to their subscribers. ”