ELEKS’ 3D Car Interior Preview Wins Silver at 2015 W³ Awards

ELEKS’ 3D Car Interior Preview Wins Silver at 2015 W³ Awards

Immersive virtual reality experiment developed by ELEKS’ Digital creative division wins silver placement in major web competition recognizing creative excellence on the web

ELEKS’ Mobile 3D Car Interior Preview has been announced a Silver Winner of the 2015 W³ Awards in the category Mobile Apps/Sites – Innovative/Experimental. The W³ Awards honors outstanding websites, web marketing, web video, mobile sites/apps and social content created by some of the best interactive agencies, designers, and creators worldwide.

ELEKS’ submission featured the company’s recent experiment for the automotive industry – a 3D car interior preview mobile website. Powered by virtual reality and the capabilities of WebGL, this innovative experience enables users to view the car’s interior online from different angles, and to customize the design and textures with a single tap. The experiment has been already named Mobile Site of the Day (MOTD) by one of the most influential Internet award programs, the Favourite Website Awards.

The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA). In determining winners, entries were judged based on a standard of excellence as determined by the AIVA, according to the category entered.

“We were amazed at the caliber and quality of work we received this year from the smallest agencies to the biggest firms worldwide, ”

said Linda Day, the director of the IAVA.

“On behalf of the 600+ members of The Academy of Interactive and Visual Arts, we are honored to recognize our winners as they continue to set a high standard of excellence for Web development.”

About W3 Awards

The W³ Awards honor creative excellence on the Web, and recognize the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. The W³ Awards are sanctioned and judged by the Academy of Interactive and Visual Arts. The Academy is an invitation-only body consisting of top-tier professionals from a “who’s who” of acclaimed media, advertising, and marketing firms.


ELEKS is a global organization that provides end-to-end, offshore, software product development. Since 1991, our innovative and award-winning solutions to include Data Science, Mobility and Wearables as well as Digital solutions have significantly contributed to the success of our customers, including Fortune 500® companies, and are recognized as a valuable part of international best practices.

ELEKS is a strategic partner with the proven ability to address our customers’ most pressing needs. Our delivery organization, consisting of approximately 900 professionals in Eastern Europe, is strengthened by a local presence in the U.S., Europe and the UK.

Source: ELEKS

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