SoftServe, Inc., a leading global provider of proven high quality software development and consulting, and Anheuser-Busch InBev, Inc., one of the world’s top-5 consumer products companies, have announced a joint “Discovery Club” meeting to take place in Lviv, Ukraine, on September 9, 2011.

The “Discovery Club” is a project started by Anheuser-Busch InBev to help employees generate and realize their innovative ideas. With innovations being the main focus of the discussions, the monthly one-day gatherings of the club are always conducted in unusual creative places or innovation-related companies. This month’s meeting is being held at SoftServe, an award-winning company focused on innovative and leading-edge technologies such as SaaS/Cloud and Mobility solutions.

The joint meeting will be conducted in a workshop format, with SoftServe`s employees sharing their expertise in the areas of Fast Moving Consumer Goods (FMCG), Remote Management best practices and Social Networking advantages. The planned brainstorming session on ideas from AB InBev employees and SoftServe holds the promise of becoming the highlight of event with lively constructive and enthusiastic discussions to initiate innovative solutions.

“Understanding our partners` needs and doing our best to come up with the most suitable answers to their challenges has always been the main principle of our company`s work and our unchanging core business value,” said Serhiy Kharytonov, CTO of SoftServe, Inc.

“We welcome the opportunity to participate in events like these, as they help us learn more about our partners’ business, better grasp their industry situation and generate ideas to create outstanding progressive solutions in the mutual development of a collaborative partnership.”