A leading global software application development and consulting company held an interactive conference on emerging IoT and Analytics trends for Austin, TX tech leaders.

On June 26, 2014 SoftServe, Inc., a leading global software application development and consulting company, held their 2014 Innovations Conference at the InterContinental Stephen F.

Austin hotel in Austin, TX. Continuing the format of a one-day interactive event, the conference brought together the best IT minds in Austin, TX, including well-known industry thought-leaders as well as SoftServe’s customers and strategic partners.

During their insightful presentations top IT industry experts focused on the strategic areas of software development, including the Internet of Things, Prescriptive Analytics and Sustainable Innovation:

In his keynote presentation focused on Innovation in business, Dr. Rob Adams, Director of Texas Venture Labs, the University of Texas at Austin, shared how the value of quantitative data points feed to developing innovative products and solutions, providing a strong competitive advantage.

“Innovation starts with getting inside the customer’s head,”

Dr. Adams stressed.

Brett Hurt, Vice Chairman of the Board and Co-founder, Bazaarvoice and Coremetrics, gave an insightful interview, focusing on how analytics and data-driven decisions lead to success in the retail industry.

Atanu Basu, CEO and Founder of AYATA, delivered a dynamic presentation on how Prescriptive Analytics are being used for smarter business decisions and innovative solutions in all aspects of business.

Dan Shey, a renowned expert in mobile ecosystem including devices, applications, M2M, networks and services from ABI Research, provided extensive coverage of the Internet of Everything evolution, its future differentiation and the opportunities it brings.

The tech panel additionally featured Brian Borack, SVP and Vertical Practice Leader, Infrastructure & Systems, SoftServe, and Brian Cummings, Venture Partner at Alta Ventures, and involved all participants in an interactive audience discussion on IT emerging trends.

“SoftServe Innovations Conference is aimed at building an open dialogue between key players in the IT global marketplace. Austin has become a hotbed of technological innovation, and by holding this year`s event in Austin, we wanted to bring together the best minds of Austin`s IT community, inspiring all the participants to modernize and empower their businesses through technological innovation,”

said Mary Brandon, Vice President of Global Marketing, SoftServe, who hosted the conference.

About SoftServe Inc.

SoftServe, Inc. is a leading global software application development and consulting company. We immerse ourselves in our client’s business and relentlessly focus on providing technology solutions that create tangible business value. Our robust competencies include business and technology consulting, software optimization, SaaS/Cloud, Mobile, UI/UX and BI/Analytics for vertical markets such as healthcare, retail and high tech.

SoftServe developed Abiliton, a set of adaptive best practices and processes for software development optimization comprised of people, processes and technology. Abiliton ensures predictable, repeatable results and faster time to market, positioning businesses for scalable growth.

With over 20 years of industry excellence, SoftServe delivers rich user experiences, intuitive products and solutions providing our clients with a strong competitive advantage. Our offices are located in North America, Europe and Russia.

More information on event see at www.softserveinnovations.com